The power of “unsubscribe”

It’s so easy to get distracted in so many ways. Add in a global pandemic and those distractions seem to increase at an exponential rate. We are flooded with so much information, speculation, opinions and of course marketing material coming at us from all angles.

While some of this is useful (who doesn’t love a discount?), much of it is drawing us away from achieving our short-term and longer term goals. Of course this means that our energy credits are being zapped on things that may not be completely worthy of said energy credits. Remember – energy is your currency. It’s also amazing how many email lists, groups etc that we end up finding ourselves on when we didn’t really mean to be.

So I challenge you to think about how you might do a cleanse so that you are directing your energy credits to worthy information. One of my clients recently did this and was bouncing with extra energy credits and related productivity that he continued to amaze himself with how much he could get done.

I recently did a cleanse as I try to do on a regular basis, and I highly encourage you to think about how you might unsubscribe from various information that may not be serving you.

Here are a few things that I tried and would love to hear your tips about how you save your energy credits by “unsubscribing”:

Marketing emails – I unsubscribe from any marketing list unless they provide me with discounts and I’m at least 80% sure I will utilise said discount. If I go for longer than 12 months without using that product, then it’s unsubscribe.

Informational/education emails – Where the content in the email provides me with useful scientific material on how to perform better, I’m generally keen to keep those.

Speculative content – One thing that was certainly an issue in the first month of the virus was so much speculation. At the end of the day, I can’t really spend energy credits making decisions on speculation – unless it’s fact – I unsubscribe. Don’t really care what might happen. Let’s face it most people don’t know. And as far as the economy goes – well, it goes up, it goes down and then it goes back up again, so that’s as much info as I need to know. Speculation is just not worth my energy credits.

LinkedIn – I love LinkedIn. I love sharing valuable content there that I hope others find useful, and I love reading valuable content from others. However, if anyone just posts about how amazing they are without any valuable content relevant for me, you guessed it, I remove that connection.

Facebook – anyone who wants to rant and be negative on a regular basis, you guessed, they don’t make the energy credit budget. If you are a close friend going through a rough time, I won’t need Facebook to tell me that, and you are absolutely included in my energy credit budget.

It can be very powerful to work out how many energy credits you can save by being very discerning about what you consume on email and social media. By all means still use it, but just make sure it’s really worth your energy credits. Only you can be the judge of that.

If you need further help on how to manage your cognitive energy amidst distractions, please get in touch.


If you’d like to find out more, join the conversation in our next open workshop.