What does sport have to do with the profitability of your business?

I recently set up a Google Alert to email me daily on the key word search ‘High Performance Coach/ing’. If you’re not familiar with this function, it’s a content notification service that sends emails when it finds new results—such as web pages, newspaper articles, blogs or scientific research—which match your search terms. It’s been interesting, but not surprising, to see the results produced over the last few weeks, and it got me thinking about the success of our clients’ businesses who are actually focusing on both their and their teams’ performance.

The majority of the links I receive are about high performance coaching in sport. Which teams are appointing which coaching staff, how the teams have transformed under different coaching approaches, who will get the ‘next best thing’ in coaching across to their team and the success stories behind coaching as a career progression. I find these all very interesting and insightful, not because I am an athlete but because of what we have learned over the years from sports psychology.

The most common role for sports psychology is to teach mental skills for enhanced performance. A mental game expert can help improve confidence, focus, composure, intensity and trust in athletic performance. These mental skills help athletes improve performance and can help in other areas of an athlete’s life also.

So what does this have to do with business?

Imagine a team of resilient, confident, focused and productive people, working towards a common goal using their strengths as support to the whole. This is what a team is right? So how would it feel if this particular team were yours working on increasing your business’s profit as efficiently and effectively as possible?

Our teams at work are no different to our children’s weekend sporting teams or professional teams we watch on mainstream television. It is a group of people working towards a common goal and using their strengths to lift the group as a whole. The main goal of an athlete is to win, to be more awesome. That is their purpose. They spend their waking hours training, planning, strategising, critiquing and practising to be the best athlete they can and perform at their peak. They manage their energy over the longer term by way of heavy, medium and light periods to ensure they peak at the exact right time for optimal performance. I mean, who’s ever heard of an Olympic track sprinter going on a leisurely marathon the day before their Olympic track final? That would be ridiculous!

In business, our strategies and approach should be the same – focused sustained energy over the longer term using heavy, medium and light periods to produce efficient and productive work outcomes. Overall, profitability.

So, do you have a high performance coach in your business helping you become more awesome? I bet if you asked Usain Bolt his thoughts on having a coach, he would tell you he couldn’t have done it without them. Get in touch and level up your game plan.


If you’d like to find out more, join the conversation in our next open workshop.